Straight Outta Compton’ Box Office Opens To $6. Million In First Week.

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TH & 6. TH UPDATE, Monday 4: 3. PM after 6: 3. 0 AM post with chart: Universal/Legendary’s Straight Outta Compton steamrolled its initial $4. M- $5. 0M projections this weekend with a $6. M opening, easily making it the fifth- highest August opener ever. Rival distributors always knew that the F. Gary Gray- directed- film was going to overperform; it was a similar vibe they had during the weekend that American Sniper went wide.

Even more impressive, the musical biopic about hip- hop group N. W. A posted a FSS in tentpole territory, pegging ahead of such August openings as M.

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Night Shyamalan’s Signs ($6. M), Rise Of The Planet Of The Apes ($5. M) and G. I. Joe: The Rise Of Cobra ($5. M). Compton‘s weekend also outstrips the first weekends of such 2. Ant- Man ($5. 7. 2.

M) and Mission: Impossible – Rogue Nation ($5. M), which were playing in close to 1,2. Compton attributes its success to a marketing campaign that married an aggressive social media campaign by the film’s talent and prolific producers along with recording industry tie- ins from Dr. Dre’s Beats and Interscope Records. During the 1. 98. We occasionally see this nowadays, but Uni clearly has not forgotten about how powerful recording industry tie- ins are: Remember, the studio strategically used Beyonce’s Instagram to tease the first trailer, which yielded 1.

M views across all platforms. Related‘Straight Outta Compton’ Review: The Powerful And Explosive Story Of Gangsta Rap Pioneers N. W. A. As reported yesterday, Compton reps record openings for producer- director Gray and producers Ice Cube, Dr. Dre, Scott Bernstein and EP Will Packer.

Legendary co- financed Compton, which carries an estimated cost of $2. M before distribution and marketing expenses.

UTA packaged Compton with its clients Gray, Ice Cube, Packer, producer Matt Alvarez; thesps Paul Giamatti, Jason Mitchell, O’Shea Jackson Jr.; and DP Matthew Libatique. Disney/Marvel’s Guardians Of The Galaxy owns the title as the biggest August opener of all time with $9. M. Industry estimates originally figured that Compton would be off 2.

Saturday B. O. of $1. M, however it only slipped 1. M. Compton had the second biggest theater average among all films this weekend with $2. Fox Searchlight’s Mistress America which minted $2. FSS of $9. 3,2. 06. Related‘Straight Outta Compton’ To FX Networks. Paramount/Skydance’s Mission: Impossible – Rogue Nation foiled Warner Bros.’ The Man From U.

N. C. L. E.’s chances at second place, $1. M to $1. 3. 4. M. Any producer considering a big screen adaptation of CBS’ 1. Scarecrow and Mrs. King may want to think twice or at least learn from the U. N. C. L. E. misfire.

What didn’t go wrong here? Stars without social media traction (extremely important when teasing a prolific action film, particularly during production — look no further to what all those Marvel movie stars do), Bond redux in the ads, and U. N. C. L. E.‘s opening B. O. wasn’t high enough stateside vs.

M production cost. Oh, and Compton was in the house. Critics didn’t hate U. N. C. L. E. at 6. B Cinema. Score.  The 5. U. N. C. L. E. on top of its head with their canes, giving it a C+ Cinema.

Score. Even more taxing on U. Watch My Letter To George Online Fandango more. N. C. L. E. is the following: According to i. Spot. tv which tracks movie ad spend on TV, Warner Bros.

M on national TV spots for U. N. C. L. E. since July 1.

Universal spent $2. M placing national TV ads for Compton since it was first teased on February 8th. Warners ran 4. 7 different creatives/variations of the U. N. C. L. E. ads. The studio spent over $4. M on both Fox and ABC. Compton, on the other hand, had 2. Uni expended $2. M each on ABC, Comedy Central and CBS as well as during the 2. NBA Finals. After raising 5% Saturday over Friday ($4.

M to $5. M), Warner Bros.’ The Man From U. N. C. L. E. was down 2. Sunday from yesterday with $3. M, putting its opening at $1. M. All films this weekend grossed $1.

M per Rentrak, up 3% over the same frame a year ago. B, up 6. 4% over the Jan. Aug. 1. 6 frame in 2. Top 2. 0 weekend actuals per Rentrak for the weekend of Aug.

Straight Outta Compton (UNI), 2,7. Watch Video Games Live Online Movies24free. M / Per screen average: $2.

Wk 1. 2). Mission: Impossible- Rogue Nation (PAR), 3,7. M (- 4. 0%)/ Per screen: $4,6. Total Cume: $1. 38.

M/ Wk 3. 3). Man From U. N. C. L. E (WB), 3,6. M / Per screen: $3,6. Wk 1. 4). Fantastic Four (FOX), 4,0. M (- 6. 8%)/ Per screen: $2,0. Total Cume: $4. 2.

M /Wk 2. 5). The Gift (STX), 2,5. M (- 4. 5%)/ Per screen: $2,6. Total Cume: $2. 3.

M /Wk 2. 6). Ant- Man (DIS), 2,3. M  (- 3. 1%)/ Per screen: $2,3. Total cume: $1. 57. M / Wk 5. 7). Vacation (WB), 3,0. M (- 4. 2%) / Per screen: $1,6. Total cume: $4. 6.

M /Wk 3. 8). Minions (UNI), 2,6. M (- 3. 1%)/ Per screen: $1,9.

Total Cume: $3. 12. M / Wk 6. 9). Ricki And The Flash (SONY), 2,0. M (- 3. 1%)/ Per screen: $2,2. Total cume: $1. 4.

M / Wk 2. 10). Trainwreck (UNI), 1,9. M (- 3. 8%)/ Per screen: $1,9. Total cume: $9. 8M/ Wk 5. Pixels (SONY), 2,1. M (- 3. 8%)/ Per screen: $2. Total cume: $6. 4.

M/ Wk 4. 12). Shaun The Sheep Movie (LGF), 2,3. M (- 2. 9%) / Per screen: $1,2.

Total cume: $1. 1. M/ Wk 2. 13). Southpaw (TWC), 1,7. M (- 4. 9%) / Per screen: $1,3.

Total cume: $4. 5. M / Wk 4. 14). Inside Out (Dis), 1,0.

M (- 2. 4%) / Per screen: $2,0. Total cume: $3. 39.

M / Wk 9. 15). Jurassic World (UNI), 7. M (- 3. 6%) Per screen: $1,6. Total cume: $6. 38. M/ Wk 1. 01. 6). Mr. Holmes  (RSA), 5. K (- 3. 4%) / Per screen: $1,4. Total cume: $1. 4.

M / Wk 5. 17). Paper Towns (FOX), 5. K (- 6. 0%) / Per screen: $9.

Total cume: $3. 0. M / Wk 4. 18). The End Of The Tour (A2. K (+6. 5%) / Per screen: $3,0. Total cume: $9. 44. K / Wk 3. 19). Irrational Man (SPC), 4. K (- 5. 2%) / Per screen: $9.

Total cume: $3. 1. M / Wk 5. 20). Brothers: Blood Against (FIP), 1. K / Per screen: $2,1. Wk. Notables. Amy (A2. K (- 2. 2%) / Per screen: 1,6. Total cume: $7. 4.

M / Wk 7. Mistress America (FSL), 4 theaters /3- day cume: $9. K / Per screen: $2. Wk 1. Meru (MUSIC), 7 theaters /3- day cume: $9. K / Per screen: $1. Wk 1. Go Away Mr.

Tumor (CLE), 1. 5 theaters /3- day cume: $5. K / Per screen: $3,3. Wk 1. People Places Things (TFA), 1.

K / Per screen: $1,6. Wk 1. Paulette (CMG), 1 theaters /3- day cume: $9. K / Wk 1. Night Of The Shooting Stars (CMG), 1 theaters /3- day cume: $2. K / Wk 1. The Great Man (IND), 1 theaters /3- day cume: $9. K / Wk 1. Teen Lust (e.

ONE), 5 theaters /3- day cume: $4. Per screen: $8. 7/ Total cume: 1.